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NH Jolly Hotel Madison Towers
22 E. 38th St. at Madison Ave.
New York, NY 10016

Buon Giorno New York
By André Gayot

Deluxe Room

Home to a thriving Little Italy, notorious San Gennaro Festival and the Sopranos, New York City is steeped in Italian influences. But if you’re seeking something less Godfather and more Michelangelo, sneak off to the Murray Hill District, on the quiet corner of Madison and 38th, to the NH Jolly Hotel Madison Towers.

The only American property in the Jolly Hotels collection, Italy’s largest hotel group, this property embodies la dolce vita. From the Verona marble floor and hand-blown, five-foot Murano crystal chandelier in the lobby to shapely sofas and harlequin colors, there’s a reason this hotel is so fashionable. The Jolly group is owned by Marzotto, the Italian family whose portfolio includes Hugo Boss and Valentino.

The Lobby
White and Gray Italian Marble

The NH Jolly Hotel Madison Towers was constructed in the 1920s, during a fraternal organization building boom. Designed in Medieval Italian style, the eighteen-story structure was originally The Fraternities Club, with meeting rooms and lodging for college Greek organizations and their members. At the same time, it was home to The Clergy Club, a group that wasn’t too thrilled when agents posing as undergrads raided the premises during Prohibition, nabbing over 100 bottles of liquor and threatening to close the entire joint down.

While the scene is far more refined under the Jolly moniker, it’s still lively. In the mornings you’ll find guests perched on red tulip chairs, sipping cappuccinos and espressos, nibbling on Italian pastries and perusing complimentary copies of La Stampa and Le Figaro in the Caffé Buongiorno breakfast room. For lunch and dinner, diners gather at Cinque Terre. Designed to capture the mood of the small fishing villages of the Liguria coast, complete with frescoes of the Mediterranean, this cozy restaurant serves a selection of pasta, fish and meat dishes.

Meeting Space
Caffé Buongiorno Breakfast Room

Each type of guestroom and junior suite offers its own distinct character, but most notable are the top floor deluxe rooms, with their views of the Empire State Building and minimalist décor that illustrates both sleek Italian modernism and Zen aesthetics in a single, cohesive stroke. Beds are lit from below, bathrooms feature white Italian marble walls and tubs and pearl gray marble floors, and imported Italian fabrics offer colorful touches. The hotel’s 246 accommodations are well-equipped with Broadband Wireless (Wi Fi) Internet Access, voicemail, HBO, mini bars and more.

Although not massive, the hotel offers facilities and amenities such as five meeting rooms, concierge, room service and access to an in-building spa, featuring a Jade steam room. Additionally, you can easily walk to the Empire State Building, Times Square and Grand Central Station, which means you don’t have to sacrifice convenience for a quiet location. With its reasonable rates, The NH Jolly Hotel Madison Towers makes your New York stay a pleasure, from buon giorno to buona notte.

Going to New York? Check out our The Best of New York guide.


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