Umami Burger x Cindy Crawford Collaboration
The supermodel and businesswoman developed Cindy’s “Casa Burger” as part of Umami Burger’s Artist Series.
Santa Monica, March 17, 2017
Cindy Crawford’s collaboration with Umami Burger for their Artist Series proves she’s got more tricks up her sleeve than strutting than the runway. The businesswoman and fashion icon developed “Cindy’s Casa Burger”, a spicy and bold burger with Mexican flavors. To complement the burger, Crawford collaborated with her husband and Casamigos Tequila co-founder Rande Gerber, who created “Rande’s Spicy Margarita”.
“Growing up in a small town, I loved classic American comfort food, and nothing is more classic than an American cheeseburger; Rande also inspired my burger” Crawford said. Staying true to her love of American comfort food with a Mexican twist thanks to her hubby, her burger includes two jalapeño beef patties, crushed avocado, American cheese, tortilla chips, queso fresco and salsa brava.
Gerber’s equally spicy margarita is made with Casamigos Blanco, muddled Serrano peppers and a PAMA infusion topped with Xicaru Mezcal and Cointreau foam. The Casamigos Tequila, which he co-founded with actor/humanitarian George Clooney, is made from 100 percent blue agave and slowly fermented for 80 hours. Gerber describes the Casamigos Blanco “as crisp and clear, with subtle hints of vanilla and a smooth finish.”
Both the burger ($14) and cocktail ($11) will be available at Umami locations nationwide through May 12, 2017. For each burger and cocktail sold, $1 will benefit the American Family Children’s Hospital in Madison, Wisconsin where Crawford’s younger brother was treated for leukemia.
The launch party for Cindy Crawford’s burger and Rande Gerber’s margarita was held at Umani Burger Santa Monica on March 16th, 2017, in the presence of Sam Nazarian, founder and CEO of sbe, Umami Burger’s majority shareholder.
The Umani Burger Artists Series is not only a way for high-profile stars with culinary inclinations to showcase their talents but it also benefits charitable causes.