Café de Seattle"
Connaissez-vous le Starbucks?
used to be "Le Café de Paris." Now Paris
has "Le Café de Seattle." Or should it be
called "Au Pognon des Etoiles"? Will we soon see
Bertrand Delanoë, the Mayor of Paris, surfing the Net
on his Apple via WiFi? Or will it be simply a refuge for all
the gringos descending on the French capital?
in 1972, when Mickey D's started flipping burgers they had
a few problems and shut down for a while. We all remember
the trouble at Disneyland Paris. But now that José
Bové has spent time as a convict and Jacques and George
and slugging down Buds together, the gates of Paris might
be wide open. With over 6,200 locations worldwide it was time
to say "Bonjour, voulez-vous prendre un Frappuccino avec
moi, ce soir?"
is with the utmost respect and admiration for the café
society in France that we announce our entry into the market,"
Starbucks chairman Howard Schultz said in a statement. "
French cafés have served as the "third place"
to authors, philosophers and artists," he said, adding
that he believed Starbucks "will fit well into the French
café tradition." Just like Coca-Cola, Levi's,
IBM and all the other American marketing successes.
opened its first location in France on Friday, January 16.
Starbucks, 26, ave. de l'Opéra, 75001.