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Taste Napa Downtown Discount Card

A Different Kind of Wine Stomp

Taste at Oxbow's wine tasting bar in Napa, California
Taste at Oxbow's wine tasting bar

Wine-loving travelers eager to sample the bounty of Napa Valley's vineyards don't necessarily think of Downtown Napa as a prime tasting destination. But in fact, the area has more wine tasting opportunities "than any other place in the world," the Napa Downtown Association boasts. There are lots of great spots for sipping — from true wine bars and lounges to tasting rooms, wineries and so-called collectives — all located within a short walking distance of one another.

The bars and tasting rooms have an advantage over wineries: they can offer many different labels from around the world in one location. "Wine Collectives" are a series of small, bonded wineries legally tied together to present, taste and sell their wines to the public. These collectives give smaller, boutique wineries a presence where otherwise they would have to try to operate their own (expensive) tasting rooms on their own.

Thirsty visitors to the area should get the Taste Napa Downtown Discount Card, available by calling 707-257-0322. The card costs $25 per person, and cardholders enjoy ten-cent wine samples at all of the participating tasting rooms. Not only is the card good through the end of the year, but it is transferable as well. Here are some of the places where the card is welcome:

Featured Napa Wine Shops and Tasting Rooms

Bounty Hunter Wine Bar & Smokin' BBQ
Bounty Hunter has been a popular catalog merchant of specialty wines from around the world for more than a decade. Things got even better in 2004, when owner Mark Pope opened his retail shop in the handsome 1888 Semorile Building, in the heart of "happening" Napa. Bounty Hunter is an ambitious wine enterprise, showcasing forty wines by the glass and more than four hundred in the bottle. Premium, craft and hard-to-find wines are available in abundance, but many excellent recognizable labels can be found as well (and if a favorite's not in stock, BH's "Wine Scouts" will do their best to track it down for you). The setting is charmingly rustic Western; bar patrons can sit on vintage saddles from 11 a.m. to 10 p.m. on weekdays, and 11 a.m. to midnight on weekends. The bistro menu ranges from a charcuterie plate to the Bounty Hunter Smokin' BBQ Platter. This shop is a must for all wine loving visitors wanting the true, new Napa experience.

The Wine Bar at Napa General Store in Napa, California
The Wine Bar at Napa General Store

Napa General Store
This eclectic store is part of the refurbished Napa Mill mall, which dates to 1884 and is located at the base of Main Street. Besides selling artisan wine country culinary knickknacks, locally produced gourmet items, and offering a satisfying casual, eclectic menu, "The General" has an enjoyable, reasonably priced wine tasting bar offering a variety of California wines. The riverside tasting bar specializes in wine from small producers — many of just a few hundred cases a year — and bottles are available for shipping (in mixed cases, if desired). Visitors can actually find real bargains here. The outdoor patio overlooking the Napa River is a plus.

1313 Main
A swanky new wine bar in Downtown Napa, 1313 Main offers over 1,300 rotating labels of fine wines offered by the taste, glass, flight or bottle, complemented by small plates from local artisans: charcuterie, cheeses, savory sides and sweets. A revolving list of thirteen craft beers is also featured. Special events include new release tastings, private vintner tastings and Cru 32 club activities.

by Carey Sweet

For more information about the Taste Napa Downtown Discount Card, visit

Participating Wine Bars, Shops & Tasting Rooms

1313 Main
1313 Main St.

Bounty Hunter Wine Bar & Smokin' BBQ
975 First St.

Ca' Momi Winery & Enoteca — Napa
644 First St.

Mason Cellars
714 First St.

Napa General Store
500 Main St.

Silo's @ The Napa River Inn
530 Main St. (in the Hatt Bldg.)

Stonehedge Winery
1004 Clinton St.

Taste at Oxbow
708 First St.

Uncorked at Oxbow
605 First St.

Vintage Sweet Shoppe
530 Main St. (in the Hatt Bldg.)

(Updated: 09/24/12 BH)

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